Brand, Trademarks and Licensing

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Trademarks and Licensing

SFA adheres to UT System guidelines for all policies regarding trademarks and licensing. Inquiries regarding SFA trademark licensing and registration should be directed to Robin Johnson within SFA's University Marketing Communications at johnsonrobin@sfasu.edu.

The use of an SFA trademark in conjunction with the product or service of an individual, group or corporation may damage that hard-earned reputation. For this reason, UT System has taken the action necessary to protect UT Institution Trademarks under applicable federal and state law and has developed policies and procedures to license their use under limited circumstances (see UT System Trademark Policy).

Any logo, wordmark, nickname, series of letters or acronyms associated with a UT System institution that are distinguishable from those of other universities, teams, mascots or organizations are protected under UT System's licensing program.

Therefore, any person, business or organization desiring to reproduce the trademarks of SFA for products/merchandise must be licensed and/or receive written approval from the UT System Office of Brand, Trademarks and Licensing.

SFA and UT System partner with CLC to manage licensees and licensed merchandise

CLC offers two types of licensee agreements:

  1. Retail License: Companies that desire to produce licensed products for resale to the general public should apply for a retail license. 
  2. Internal Campus Supplier License: Companies that desire to produce licensed products only for internal use should apply for an internal license. No products produced under this license agreement may be sold to the general public.

View a quick reference guide.

Become a Licensee

Learn more about the application process, licensing considerations, corporate responsibility and insurance requirements on the CLC website.

Start application process online.

Questions: applications@clc.com

If you are an artisan crafter that makes hand goods and is interested in applying for an SFA Community Connect (Crafter’s License) Program, see Crafter's License.