Licensing

SFA adheres to UT System guidelines for all policies regarding trademarks and licensing. Inquiries regarding SFA trademark licensing and registration should be directed to Robin Johnson within SFA's University Marketing Communications at johnsonrobin@sfasu.edu.

The use of an SFA trademark in conjunction with the product or service of an individual, group or corporation may damage that hard-earned reputation. For this reason, UT System has taken the action necessary to protect UT Institution Trademarks under applicable federal and state law and has developed policies and procedures to license their use under limited circumstances (see UT System Trademark Policy).

Any logo, wordmark, nickname, series of letters or acronyms associated with a UT System institution that are distinguishable from those of other universities, teams, mascots or organizations are protected under UT System's licensing program.

Therefore, any person, business or organization desiring to reproduce the trademarks of SFA for products/merchandise must be licensed and/or receive written approval from the UT System Office of Brand, Trademarks and Licensing.

CLC offers two types of licensee agreements:

1. Retail License: Companies that desire to produce licensed products for resale to the general public should apply for a retail license. 
2. Internal Campus Supplier License: Companies that desire to produce licensed products only for internal use should apply for an internal license. No products produced under this license agreement may be sold to the general public.

View a quick reference guide.

Learn more about the application process, licensing considerations, corporate responsibility and insurance requirements on the CLC website.

Start application process online.

Questions: applications@clc.com

If you are an artisan crafter that makes hand goods and is interested in applying for an SFA Community Connect (Crafter’s License) Program, see Crafter's License.

SFA understands that small local businesses as well as artists and crafters have an important place in the campus community. CLC’s Community Connect is a way to provide opportunities for these small businesses/individuals by providing an easy, cost-effective option to produce products bearing our institutional trademarks that fall outside the standard licensing program.

CLC Community Connect, also known as a crafter’s license, is an online hub that allows crafters to connect and communicate with SFA’s licensing department on license requests, artwork approvals and sales reports.

The program is open to individuals producing domestic handcrafted items featuring collegiate marks at home and selling/distributing to individual consumers through events or direct sales. This might include church, school, county, state, craft, holiday and Junior League events, as well as street festivals, gift marts or flea markets.

No more than 500 units may be sold per year, and the total sales per year cannot exceed $2,500 per university. Licensees that will exceed these limits should apply for a CLC retail license with SFA. No sales are permitted on a wholesale basis or to a third-party retailer. Distribution is limited to direct-to-consumer sales.

During the inaugural year of this program, the annual fee is $50. Starting in 2025, the annual fee will be $100.

Apply for this license by creating an account and submitting an application on the Community Connect Portal. Need help? View the application tutorial.

Please note: the licensing progress can take at least three weeks or more to process a request.