Quick Facts

About

The primary goal of University Marketing Communications is to boost prospective student recruitment by telling SFA's amazing stories. While prospective student outreach is our top priority, we create and implement strategic communication initiatives to convey valuable information that reflects the university’s mission to internal and external audiences: students, prospective students, alumni, donors, faculty, staff, elected officials, and stakeholders in Texas and beyond. By doing so, we generate positive recognition and active support for SFA’s academic programs and research activities.

Complimentary Services

UMC's services and resources, such as writing, editing, graphic design and access to our photo repository, are free to university departments and offices. 

Photography and videography are free during business hours but can incur fees related to duration and type of project. View their pages for pricing.

College Marketing Representatives

Each of the university’s six colleges has its own marketing representative to assist your department or office with production, proofreading and marketing campaigns, among other services. Review our list below to find your contact.

Nelson Rusche College of Business

James I. Perkins College of Education

Micky Elliott College of Fine Arts

Arthur Temple College of Forestry and Agriculture

College of Liberal and Applied Arts

College of Sciences and Mathematics

UMC Approval

Colleges and departments are welcome to put their own resources to work in creating various marketing pieces. However, in accordance with SFA policy, any document or project that will be seen by off-campus audiences must be reviewed by UMC and approved before use.

This applies to events that occur on campus but whose audience is composed of individuals with no or limited campus affiliation.

Examples:

  • Showcase Saturday
  • Orientation
  • Conferences

Off-campus pieces

  • University HOP policy 05-707 states that a UMC staff member must render final approval on a piece before it is sent to be printed or distributed to outside audiences.

On-campus pieces

  • Any piece that is strictly distributed to current students, faculty or staff does not need UMC approval. Even so, UMC is happy to lend its editing and creative services to help liven up any publication.

To seek approval, you may:

  1. submit a ticket at sfasu.edu/umc-request
  2. or email umc@sfasu.edu. 

When to Contact Us

  • A good rule of thumb: contact our department as soon as you know a project is needed. If it's a bit too far ahead, we'll let you know and suggest when to get back in touch with us.
  • We ask for a 10-day turnaround time on minor editing, writing and proofreading projects.
  • More complex pieces, like design, web and video projects, require more time for content writing, layout and multiple levels of approval and proofing.
  • Printing companies usually request a minimum of several weeks’ notice, so keep that in mind as you prepare your project’s timeline. UMC does not print projects but can lend assistance with printing, including bidding projects to printers.

Have a simple brand question?

  • Our Identity Standards Manual is our most important reference guide for brand and identity policies and other best practice guidelines.