News & Media Center

SFA students compete in ‘Trailblazers’ American Advertising Federation event

Robbie Goodrich, director of arts information
•
May 2, 2023
group photo of students and faculty representing SFA at the AAF District 10 competition in Austine recently

Representing SFA at the AAF District 10 competition in Austin recently are, standing, back row, from left, Hilario Espinoza-Gonzalez, art-graphic design senior from Marshall; Brendan Lardie, business-marketing senior from Houston; Heath Sharr, art-graphic design senior from Jacksonville; Alexandria McAdams, art-graphic design senior from Denton; Sandy Garcia, art-graphic design senior from Garland; Camryn Romero, art-graphic design senior from Frisco;  Allison Cattoor, art-graphic design senior from Cypress; standing, front row, from left, Dr. Marlene Kahla, marketing/management professor and AAF faculty advisor; Madyson Hill, art-graphic design junior from Fort Worth; Ashley Coleman, 2022 art-digital media graduate from Houston; Marcus Jackson Jr., art-digital media senior from Dallas; Emily Hamilton, art-graphic design major from Huntington; and, kneeling, Professor Peter Andrew, art-graphic design AAF faculty advisor. Participants not pictured are Ren Vann, art-graphic design junior from Lufkin; and Dr. Janice Cho, mass communications associate professor and AAF faculty advisor.


NACOGDOCHES, Texas – American Advertising Federation student team members from Stephen F. Austin State University presented their "Trailblazers" collaborative marketing communications design campaign to client sponsor Indeed.com at the AAF District 10 competition held recently in Austin.
 
SFA art, marketing and mass communications students developed a comprehensive marketing plan to help 18- to 24-year-olds discover job opportunities through the Indeed.com website.
 
The competition, known as the National Student Advertising Competition and nicknamed “The World Series of Advertising,” is hosted by AAF. SFA was one of 16 universities from four states to present at the regional competition. AAF District 10 includes Arkansas, Louisiana, Oklahoma and Texas.
 
The original creative idea "Trailblazers" showcases leaders who create new opportunities for others, including motivational celebrities such as Martin Luther King Jr. and Beyoncé, and features streaming video content intended to inspire the audience.