SFA Ad Team headed to competition
April 5, 2013
The Stephen F. Austin State University Ad Team will compete in the Region 10 American Advertising Federation National Student Advertising Competition April 10-13 in Tulsa, Okla.
The winning team's advertising ideas may be used by the national client, Glidden Paint, in partnership with Walmart. The team, well-known for its creativity, won the "Best Promotion" and "Judge's Special Recognition" awards at last year's competition for its work with Nissan.
The students, all members of SFA's AdHoc organization, hail from the art, marketing and mass communication departments. The team has been working on its entry since last semester, conducting research, brainstorming, analyzing data and creating a one-of-a-kind ad campaign. Creatively combining art, social media, radio/television, public relations, fundraising, and budget and evaluation plans, the Ad Team submitted its proposal detailing the campaign in March.
Presenters were chosen by the more than 30 advertising students who created the campaign. Candace Hartsell, Blake Williams, Kim Jenkins, Ian Iversen and Atalie Walding have been preparing for the presentation before a panel of advertising experts in Tulsa.
Other members of the team are Noe Avila, Winter Baron, Thomas Fisher, Betsy Foreman, Virginia France, Ali Gobernatz, Branden Guerrero, Malcolm Horton, Mandi Lovett, Zachary Maberry, Toure McCoy, Samantha Perez, Kaitlyn Porterfield, Sasha Price, Berto Ramirez, Sly Rogue, Emily Schutt, Sheyla Serrato, Calvin Smith, Chrisie Sparrow, Brittani Tyer, Stanton Cagle and J'eanique Williams.
Sponsors of the Ad Team's travel and lodging expenses include Tipton Ford, Robert and Judy Fisher, Mark and Stephanie Davis, Remnant Ministries Inc., Urgent Health Solutions, Aldon Marble Manufacturing Company, Hotel Fredonia, and the Bike Shop.