Skip to main content

Executive Director of Enrollment Management

What drew you to the higher education world?

As a college student, I didn't know a profession in higher education even existed. But as a college student, I was super involved on campus and was fortunate to have some great mentors in and out of the classroom. When I found out that I could actually get paid to encourage students to go to college, and help students and their parents through the college search process, I was hooked.

What do you enjoy most about your role at SFA?

The opportunity to make positive change for students, the university, and the state. I enjoy collaborating with faculty and staff on initiatives that can positively impact the recruitment, retention, and success of our students.

What do you hope students gain from SFA?

I know this may sound cheesy, but a "transformative" experience. As a first-generation college student, my college experience transformed me – it provided me both a formal educational degree and a rich "life" experience. I hope students gain new friendships with individuals that are different than themselves; a respect for diversity; new experiences, skills, knowledge, and interests; a passion for lifelong learning; and a commitment to support and improve their community.

What are you passionate about outside of your role at SFA?

My family. I truly believe that if I am committed to being the best wife, mother, sister, daughter and aunt that I am called to be, I can help improve my family and my community. I love to travel, near and far. And I'm always open to discovering new adventures.


  • Executive Director of Enrollment Management
    SFA (2018-present)
  • Director of Admissions
    Texas Woman’s University (2004-2018)
  • Director of Admissions & Financial Aid
    Texas Lutheran University (2000-2004)
  • Director of Recruitment & Retention
    University of Houston, College of Pharmacy (1994-2000)
  • Admission Counselor
    South Texas College of Law (1990-1994)


  • Master of Education in Administration and Supervision, Higher Education
  • University of Houston
  • Bachelor of Arts in Speech Communications
    University of Houston

Awards / Achievements

  • Leadership Denton (2014)
  • Outstanding Director, Texas Woman’s University (2013)
  • State Delegate, National Association for College Admissions Counseling (2008)
  • Change Agent, Hispanic Women’s Network of Texas (2007)