Marketing

A dynamic career for creative thinkers

Learn the foundations essential to promoting products and services, as well as developing, pricing and distributing them to the ultimate consumers!

Students who earn a degree in marketing enter the workforce with the skills necessary for exciting careers in fields such as personal selling, retailing, advertising, product development, manufacturing, distribution and market research.

Marketing, BBA

A degree in marketing is a great option for those interested in problem-solving and decision-making. Marketing coursework stresses the development and implementation of marketing policies and strategies as they relate to products and services.

All SFA undergraduate students must complete the university's core curriculum. Business students also must complete two business common courses, including the Career Success Passport, and BBA students are required to complete foundations of knowledge business courses.

Required courses

• MKTG 3351 - Principles of Marketing
• MKTG 3355 - Consumer Behavior
• MKTG 4325 - Marketing Technology and Digital Media
• MKTG 4352 - International Marketing
• MKTG 4355 - Marketing Research and Analytics

Elective courses

12 credit hours from the following:

• MGMT 3383 - Purchasing and Materials Management
• MKTG 3352 - Advertising and Promotion
• MKTG 3353 - Personal Selling
• MKTG 3354 - Retailing
• MKTG 3357 - Distribution Channels
• MKTG 3358 - Sports Marketing
• MKTG 3360 - Marketing of Services
• MKTG 3362 - Sports Promotion
• MKTG 4170 - Topics in Marketing
• MKTG 4175 - Special Problems in Marketing
• MKTG 4186 - Internship in Marketing
• MKTG 4354 - Business-to-Business Marketing
• MKTG 4356 - Sales Management
• MKTG 4357 - Strategic Brand Marketing
• MKTG 4358 - International Sports Marketing

Curriculum requirements

View the Loading... webpage in the bulletin for full details.

Suggested course sequence

Our marketing degree major academic planner serves as a guide to be "on track" to graduation by taking the right courses in the right order.